New Branding and Different Conceptual Spaces
New Branding and Diverse Conceptual Spaces: The Evolution of "Tsiskvili" from Its Foundation to Today
"Tsiskvili" - a place that offers you the opportunity to experience Georgian cuisine, hospitality, choreography, folklore, architecture, and history all at once. Thanks to its unique concept, it has become one of the favorite spaces for Georgians, and a leading must-see destination for foreigners.
The traditional Georgian restaurant chain "Tsiskvili" boasts a 22-year history of development. Over the years, its team has introduced numerous innovations in the restaurant industry, delighting customers with diverse and conceptually rich spaces. Today, "Tsiskvili" is represented by 7 restaurants and two markets located in Tbilisi and its surroundings. From July, another new space - "Tsiskvili Terrace" will be added. However, the news does not end there - recently, "Tsiskvili Group" unveiled a renewed branding.
What was the path of "Tsiskvili" from the opening of the first restaurant to the present day? What makes it unique? Why was there a need for rebranding? We addressed these and other questions to Giorgi Shvelidze, the general director of "Tsiskvili Group," and Anano Tavkhelidze, the head of marketing.
Giorgi, first of all, tell us about the history of the establishment of "Tsiskvili" and its development...
 | Giorgi Shvelidze:Initially, "Tsiskvili" was a restaurant for 100 guests, which was built in 2002 on Beliashvili Street. At that time, there was no transport in this area, so no one believed that in a few years it would become a complex of this scale. Originally, there was "Ethno Tsiskvili," which still maintains trust and quality, and as a result, holds an unshakable position in the market. |
Tsiskvili had a specific idea from the beginning - it should be a premium restaurant with outstanding food, service, and architecture, which the team quickly achieved with consistent work. Today, it is the largest chain of traditional Georgian restaurants in Georgia, hosting thousands of Georgian and foreign guests every day and millions of guests every year.
At the moment, the "Tsiskvili Group" owns 8 restaurants: "Ethno Tsiskvili," "Beer Square," "Wine Yard," "Tsiskvili in Mtskheta," "Tsiskvili in Vake," "Tsiskvili in Tskneti," and "Tsiskvili Terrace."
We should single out the "Theatre" of the "Tsiskvili Group," a dinner theater that represents a completely new concept not only in Georgia but also in Transcaucasia. Here, guests have the opportunity to see licensed Broadway musicals, concert evenings, Georgian cultural programs, and also hold the most diverse and memorable indoor parties.
It should be noted that the "Tsiskvili Bazari," located in Avlabari and Vake, is also a market of Georgian natural products and premium products. The "Tsiskvili Group" entered the retail sector after the pandemic and is successfully developing this direction as well.
Anyway, how does "Tsiskvili" create a synthesis of Georgian cuisine, culture, and history?
Giorgi Shvelidze: "Tsiskvili" is a museum-restaurant, the primary purpose of which is, of course, to present distinctive Georgian flavors. However, as mentioned above, the founders decided from the beginning that it should be more than a restaurant. Therefore, "Tsiskvili" not only introduces guests to Georgian heritage with dishes but also tells history through architectural language.
Every detail in architecture and design is well thought out, and each of them has its purpose. Here, the old and the modern are skillfully combined, creating a unique and, most importantly, comfortable environment.
In "Tsiskvili," you will often witness cultural events; we often hold cooking master classes, folklore, and choreographic evenings. The guests especially loved the "Festival of Georgian Corners," within the framework of which we dedicate our space to representatives of different corners and give the audience the opportunity to present their culture and cuisine.
“The synthesis of our hospitality and all this creates the unique experience that customers value most. Visitors often note that visiting the ”Tsiskvili" is somewhat equivalent to a trip to Georgia.
It is impossible not to mention the service quality of "Tsiskvili." How do you manage to maintain a high standard during this time?
Giorgi Shvelidze: The main support of the "Tsiskvili Group" is our team, which today consists of more than 750 employees. It is with them that we create a service that makes the guest feel like family.
"We strive to create an environment where guests can connect, enjoy, and create memorable memories, while employees are constantly motivated and motivated to be a part of it all."
To maintain this standard of service and hospitality, "Tsiskvili" is constantly developing new concepts, creating different dining experiences. And for the staff, it implements training and retraining programs. The joint work and efforts of our team lead to people's trust in us and the achievements that have been recognized with numerous awards at both Georgian and international competitions and awards.
Anano, regarding the rebranding, what led to the update of the visual identity?
 | Anano Tavkhelidze:As Giorgi mentioned, our network is growing and developing. We cherish traditions but also introduce modern elements in new spaces, dishes, and concepts. This evolution is a natural process as requirements change over time. |
"The visual aspect should also support all of this. That's why we considered it necessary to create a new visual identity to better express our values, authenticity, and excellence. The "Tsiskvili" logo has a 22-year history, and it was difficult for us to let go of it, although parting with the old is an integral part of the development process.
We collaborated with the designer and typographer Lasha Giorgadze on the new visual identity of "Tsiskvili". Through our joint efforts, we were able to create a modern logo. Every letter and detail of the logo expresses the brand's identity, strength, and tradition, and, most importantly, it is simple and memorable.
As an additional visual element, we selected a fragment of ornamental decoration from the facade of the Katskhi Cathedral and incorporated its simplified, modern version for design variety. This motif is featured in the pattern and also as a standalone element, appearing in both full and partial forms.
The history of the "Tsiskvili Group" demonstrates a continual process of development. We firmly believe that embracing innovation is essential to maintaining our position and remaining in demand. Therefore, our commitment extends beyond just opening new spaces and updating our visual identity. We will continue to progress to ensure that "Tsiskvili" is consistently synonymous with quality, trust, and innovation.
Other news
Wedding planning is simultaneously a joyous and stressful process. Everything needs to be perfect on this day - the environment, the mood, the dishes. That's precisely why couples entrust us with organizing this special day.
For centuries, the Georgian Supra (feast) has been much more to the Georgian people than just lunch or dinner. It's a tradition where family members and friends gather around a large table, enjoying delicious traditional dishes, reminiscing about childhood stories, and sometimes even singing traditional Georgian polyphonic songs called "Mravaljamieri."
Although you can taste kebabs in many restaurants, finding a truly noteworthy version of the dish is often challenging. That's because meat quality, preparation method, and ingredient selection all play crucial roles - mess up one part and you’ll mess up a whole dish. This blog will briefly introduce you to the main criteria that will help you make the best choice—whether it's lamb, veal, chicken, or mixed meat kebab.
Enjoy delicious grilled dishes and authentic Georgian flavors, alongside a wide selection of German, Austrian, Dutch, and Czech beers. With top-quality service, an outstanding atmosphere, and live music.
For those looking to celebrate "Svetitskhovloba" and relax outside the city, they discovered a fantastic atmosphere, delightful dishes, and a perfect mood at “Tsiskvili in Mtskheta”.
If you’re seeking a cozy atmosphere paired with high-quality cuisine, the beer square is the perfect destination. Don’t miss out on this exciting two-day beer festival!
Guests enjoyed unforgettable moments in a yard filled with autumn leaves and delicious dishes, where Georgian hospitality and joy were seamlessly intertwined.
Georgia's cultural heritage, shaped over centuries, stands out in visitors’ eyes with its diversity and depth. One of such standout elements is local folklore, including traditional dances and songs.
Georgia is known as the birthplace of wine. Archaeological data confirms that winemaking in the region began approximately 8,000 years ago, giving the country a uniquely important place in the history of viticulture.
Georgian traditional cuisine is famous for its diversity of ingredients and flavors. But you might be surprised to learn that these dishes also reflect culture, lifestyle, and history. Adjarian khachapuri is a clear example of such a dish.
Still haven’t decided what to see in Tbilisi and, most importantly, how to experience Georgian hospitality? We assure you that the capital of Georgia is a place rich in historical and cultural monuments, and you certainly won’t have time to get bored. And you should definitely visit the "Tsiskvili Group" restaurants along the way to get an authentic Georgian culinary experience.
To mark this special day, the restaurant's courtyard was beautifully decorated, with each corner thoughtfully arranged for guests to take stunning photos, making the event even more charming and memorable.
Georgian cuisine has a rich history and is characterized by unique flavors. The most famous dishes reflect the culture, traditions, and lifestyle of the Georgian nation. Behind each dish is a story closely related to various aspects of Georgian culture - from the religious holidays to the everyday customs.
Large-scale celebrations and corporate events can be important times in our lives that deserve special attention. Be it a birthday, anniversary, wedding, engagement, or corporate event - all of them require careful planning so the guests can have a pleasant time.
With the summer in full swing, more and more people face the challenge of finding comfortable places for meet-ups and hangouts.
"Tsiskvili Group" has opened another new restaurant - "Tsiskvili Terrace", which will host guests from today. It is located in Tbilisi, on the Zviad Gamsakhurdia Embankment 80, and is the 8th restaurant in a row of "Tsiskvili". The new branch combines a hall, terrace, and stained glass spaces.
Initially, "Tsiskvili" was a restaurant for 100 guests, which was built in 2002 on Beliashvili Street. At that time, there was no transport in this area, so no one believed that in a few years it would become a complex of this scale. Originally, there was "Ethno Tsiskvili," which still maintains trust and quality, and as a result, holds an unshakable position in the market.
One of the most distinctive dishes of Georgian cuisine is Mtsvadi. Its history spans centuries. Unlike American barbecue, which is cooked on a special closed grill, Mtsvadi is prepared over an open fire - The meat put on a skewer is placed on a slow fire and gradually approaches its final condition.
Today's pace of life differs significantly from the past. While going to restaurants and cafes was more common in the past and there was enough free time for it, today, due to the fast-paced and busy lifestyle, customers prefer to order dishes delivered to their homes. Against this backdrop, the popularity of delivery services is rapidly growing, as it allows saving time and energy.
In recent years, vegetarian and vegan diets have become increasingly popular. People choose this type of diet for various reasons, including ethical considerations related to the use of meat, personal health concerns, environmental protection, and more.
Georgia is recognized as one of the unique gastronomic destinations. Its capital, Tbilisi, has been an important trade and cultural center for centuries, which has significantly contributed to the development of rich and diverse culinary traditions.
The centuries-old history of Khinkali begins in the mountains of Georgia. For the residents of the mountain, especially Fshavi and Tusheti, khinkali was a suitable dish for cold winter days - they gathered around a freshly lit fire and ate a hot dish full of broth.
Family outings, including restaurants, are the best way to spend time, relax and make new discoveries. But in this process, important obstacles appear.
For tourists, all "Tsiskvili" restaurants are a must-visit when in Tbilisi and its environs. In recent years, new locations outside the city have been added to the "Tsiskvili" restaurant chain, including Tskneti and Mtskheta.
Few people know that "Ethno-Tsiskvili" has a long and very interesting history of development. Everything started in 2002. At that time, the street where the restaurant is located was not infrastructurally organized, nor was it distinguished by a normal road.
If you plan a tour of Mtskheta and decide to treat your tourists to traditional Georgian cuisine at our restaurant, where they will enjoy an interesting environment and beautiful views, we will offer you complimentary master classes based on your total expenditure.
Khinkali, Mtsvadi, kebab, and other traditional Georgian dishes, as well as a grill menu - this is a small list of Beer Square dishes, which the chefs will prepare in front of you on an open grill.
If you're planning a trip to Georgia and seeking a place to savor authentic Georgian cuisine, look no further than the Tsiskvili restaurant. Even for locals, this article is a valuable read, as it showcases the best of Georgian culinary delights. Discover the 10 outstanding dishes that Tsiskvili has to offer, ensuring an unforgettable taste of Georgia's rich flavors.
Guests will be able to taste a specially created menu featuring Tushetian khinkali and grilled dishes. They will also have a wide range of premium beers to choose from, including German Warsteiner, Schofferhofer, unfiltered Benedictine, Dutch Grolsch, and Czech Pilsner. Additionally, guests will have the opportunity to purchase beer at a special price during Beer Days.
In an extraordinary collaboration that bridges the worlds of art and entertainment, Tsiskvili Group's "Theatre" and Ria Keburia Art Space are all set to redefine the traditional art auction with an innovative and immersive live auction experience.
On September 30 and October 1, visitors to Tsiskvili restaurant will be greeted by the autumn mood. A yard filled with delicious sweets, authentic Georgian dishes, folk and choreographic performances - this is just a glimpse of what Tsiskvili will offer to the public in Tbilisi.
A new branch of the Tsiskvili Bazari has opened in Avlabari, within the multifunctional residential complex - Moedani, offering a wide range of Georgian and European products, as well as semi-finished products made with healthy ingredients and ready meals all in one space.
This weekend, on July 1-2, at the "Festival of Georgian Regions," representatives of Racha will introduce guests to the culture and unique cuisine of their region.
"Festival of Georgian Regions" will host another outstanding region, Adjara. Representatives of Adjara will introduce their culture and cuisine to the guests in the yard of Tsiskvili on July 29 and 30.
For those getting ready for Tbilisi Open Air and excited to meet their favorite artists, there's another pleasant surprise awaiting - Tsiskvili restaurant has joined the Festival.
Masterclasses will be offered in the yard, allowing participants to cook unique Megrelian dishes with the chefs. An exhibition and sale will also be featured, offering products from Megrelian and local Georgian companies.
"The Festival of Georgian Regions" will continue with Guria days in the yard of Tsiskvili. Representatives from Guria will present their region to guests on July 15 and 16.
On the weekend of June 10-11, The culture of Kakheti will be showcased in the Tsiskvili's yard. offering guests authentic folklore, choreography, and the delights of Kakhetian wine and cuisine.
On June 3-4, Svaneti days were celebrated in the Tsiskvili's yard. During these two days, guests had the opportunity to indulge in outstanding Svanetian dishes, experience the folklore and choreography of the region, and take part in various activities.
On June 3 and 4, guests at Tsiskvili Yard will embark on a journey to Svaneti as part of the "Festival of Georgian Regions," where they will learn about its culture and savor the unique flavors of Svan cuisine. Svaneti is the second region, after Imereti, that the "Tsiskvili Group" is presenting to Georgian and foreign guests.
On May 20-21, Tsiskvili hosted Imereti. During the two days, guests had the opportunity to get to know this region of Georgia through its distinctive folk songs, choreographic numbers, and dishes, and to participate in various activities.
On May 20, the "Festival of Georgian Regions" will open in the yard of Tsiskvili with the days of Imereti, introducing Georgian and foreign guests to the authentic culture and gastronomy of Imereti.
The "Festival of Georgian Regions" is another initiative of the "Tsiskvili Group" aimed at popularizing the culture, folklore, choreography, and gastronomy of the country's various regions.
Approximately 400 specially invited guests attended "The Show," enjoying both the captivating performance and an exquisite dinner crafted specifically for the occasion under the guidance of Alex Natadze, the culinary expert behind the "Theatre" brand.
"The Tsiskvili Group proudly introduces its latest venture, a cutting-edge concept space - 'Theatre,' located on Beliashvili Street. This versatile venue comprises a stage and pavilion designed to host a diverse array of styles and genres. In a unique twist, guests attending events at 'Theatre' will also have the opportunity to enjoy a delightful dinner.
"On October 27-28, Tsiskvili Restaurant played host to a vibrant two-day beer festival at Beer Square. Attendees had the opportunity to savor premium-quality beers, including German Warsteiner and Schoferhofer, Dutch Grow, and Czech Pilsner—all available at half price during the festival.
"On October 28, Georgia hosted its inaugural national real estate awards ceremony, the Property Georgia-FIABCI-Georgia Prix D'Edx d'A Excellence Awards. Winners across 11 categories were unveiled during the event, with the restaurant Tsiskvili receiving the coveted Golden Award in the Retail Category.
For beer enthusiasts looking for a quality brew and a good time, a two-day celebration awaits. On October 27-28, the beer festival will take place at the beer square in Tsiskvili, offering a variety of entertainment activities and live music.
